Heidi pilots the consumer panel at Foodwest and has a strong command of the sampling process. Heidi recruits participants for a variety of research projects, ranging from challenging but high-quality research targeting specific groups to quantitative research involving samples from hundreds of consumers. This ensures that the material compiled is always top-quality and meticulous, and completed within the agreed time frame.
In her time off, Heidi participates in various workout groups, swims and jogs. Heidi especially enjoys spending time outdoors and admiring nature. Another of Heidi’s passions is craft making in various forms, such as crocheting rugs and knitting woollen socks.
