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In categorical research, the point is to dive deep into how the consumer perceives the selection, how products are used and what needs the consumer has in relation to the selection. The research forms a broad, holistic view of consumer habits regarding a specific product group. The information is usually applied to development and planning of operations, building product portfolios and marketing communications. The research may include qualitative and quantitative stages.

  • This field is for validation purposes and should be left unchanged.

  • This field is for validation purposes and should be left unchanged.